No one from the public was in attendance.

1. Ms. Willmann shared on her PPT and provided an update on student attendance and retention with current average attendance: 155 students. December ended with 236 enrolled, 59% attendance, 140 students daily. January 7th to today: 209 enrolled, 54% attendance, 114 students daily. She also spoke on Municipal court attendance meetings are effective in improving attendance. She added that 105 families signed up and 56 attended. 
2. Ms. Willmann spoke to the board and asked for their approval on the Target Improvement Plan. She mentioned that the improvement plan is concise and focuses on key areas with offering college bridge courses and working on industry-based certifications and Military readiness which can be improved by bringing recruiters to campus.

The Board was presented with the financial statement as of December 31, 2024, including the balance sheet, income statement, cash projections, and revenues & expenses with an explanation and discussion on ADA and enrollment numbers.

1. Mr. Holmes shared that a campaign involving billboards, digital ads, and TV spots is ongoing and runs until February 28. Television ads have been featured in major events like the Orange Bowl and Rose Bowl. He also added that a final report will be given at the March board meeting.
2. Mr. Humphrey mentioned planning events in alignment with local festivities like Fiesta that can enhance community engagement and enrollment. He thought it would be a good idea to add a fall event as well.
3. Ms. Chase also mentioned events like Spring Fest can help drive enrollment and should be planned strategically.
4. Ms. Lewis asked about bilingual marketing channels and it was noted that billboards had been updated in Spanish and English.
5. Mr. Holmes shared that BoardOnTrack was updated with the board members bios and photos. 
6. Mr. Holmes also invited the board members to the National Board Summit March 24-26 in Charleston S.C.

1. Mr. Morales shared on the legislative update with the results of the November election. He also shared the ESA bill has a strong path forward, and there is good charter support in the legislature.
2. Mr. Wood also added that the legislative session has significant changes with Republicans gaining seats, and the ESA bill is a priority.

Mr. Humphrey would like to add Mr. Alex Melo to the agenda to be considered a new board member at the February 19 board meeting.

Next Scheduled Board Meeting is scheduled for February 19, 2025, at 4:15pm CT.