• Jasmin Abbatiello provided an update on FY24 contributions received to date (including pledges) and highlighted the individual, corporation, and in-kind lines that exceeded fundraising goals for the year.

• Ms. Abbatiello presented data from the Winter Campaign, which launched in January (English advertisements on January 10th and Spanish advertisements on January 16th):

1. Primary and secondary marketing goals

• Increase school applications to fill all 624 seats for the 2024-2025 school year (approximately 20 seats at the start of the campaign) 
• Raise awareness 

2. How to measure success metrics

• Apply now link clicks
• Need help? Form completions
• Clicks-to-call
• Ad clicks
• Impressions
• Engagements
• Landing page views
• Website Traffic

3. Campaign success metrics to date (less than one month)

• Launched advertisements in Spanish for the first time 
• Off to an exceptional start with high levels of engagement
• Exceeded all metrics, excluding Meta impressions/engagements 
• Dramatic increase in users and traffic visiting the website 
   
• Mr. Charles Whites suggested the use of digital advertisement via AI.  

• Jasmin Abbatiello also noted growth on social media platforms continued to increase outside of the Winter Campaign since her last report (within the last 30 days)

• Melanie Hok shared an FY24 Full Year Projection. Anticipating increased expenses for graduation, field trips, and arts programming costs. This includes Arts consulting and substitute teachers to fill in those vacant positions. 

• Melanie Hok invited Kathy Ortiz to discuss upcoming expenses. Ms. Ortiz mentioned that the ultimate goal is to prepare scholars for high-performing arts schools, stating the need to bring in art consultant Jerry Phelps. 

Melanie Hok shared with the board that at the end of January 2024, the transfer of assets from Morgan Stanley to Fidelity was successfully completed.

• Kathy Ortiz gave a data dashboard review with action steps addressing enrollment, demographics, teacher certification, and application numbers.  

• Krisann Vega shared winter data analysis in Reading and Math and action plans.

• Ryan McCabe shared winter data analysis for Reading and Math and action plans.

• Patricia Rooney shared information about the new computer-based exams in grades 5th and 8th grade.

• Patricia Rooney shared examples of the previous and new digital assessments introduced this year.