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Menlo Park Academy Governing Board

Development & Community Relations Committee Meeting

Date and Time

Thursday April 6, 2017 at 6:00 PM EDT

Location

Menlo Park Academy
OUR MISSION: Menlo Park Academy is a public school that develops the potential of gifted learners through an exemplary program of rewarding experiences that nurtures the whole child.

Agenda

Section Number Topic Number Details
I. Opening Items
 
Opening Items
  A. Record Attendance and Guests
  B. Call the Meeting to Order
  C. Approve Minutes - Mar 13
   
II. Development & Community Relations
 
Development & Community Relations
  A. Development Plan Update
   
  • Overall development/fundraising update (YTD)
    • Need update on "meter" on ParentSquare 
    • Glow In The Dark Spring fundraiser update (Kelley D)
    • Walk-A-Thon Update (Jen S) 
    • Next Meeting: Planning for Next Year / Infographic 
  • Update on follow-up plan for Annual Fund 
    • Through Jan - 40% had donated/pledged
    • Need list of parents who have not yet pledged 
    • Need help with personal reach to parents not yet pledged 
  • Update on Development Consultant hire
  B. Enrollment Growth Plan
   
  • Update on Enrollment Growth, YTD
  • Update on School Year 2017-2018
  C. Marketing Update
   
  • Marketing/Advertising budget update (comparison to actuals) 
  • Marketing day cares / pre-schools / early childhood education centers update 
  D. Web Site Platform Recommendation
   

(Kelley D)
  E. Marketing - Rebranding
   
  • Branding update (Kelley Drumm)
  F. Capital Campaign Update
   
  • Capital Campaign continued: Feb 23 meeting (5 members) & Apr 4
  • Next Neighborhood Parties: 
    • Mar 19 - Hosted by Suzanne McFarland
    • May (tentative) - To be hosted by Melissa Vlasak & Jason Bradley
  • Combine Operational Development and Capital Campaign
  G. Communications Plan
   
Discuss an implementation plan, including the weekly newsletter: 
  • Ensure all board committee meetings are listed 
Discuss business-side communications (Julie Ganim) 
  H. Community Development
   
  • Community meetings (every other month / quarterly) 
    • Feb 27 - Well attended 
    • Need April date (April 24 or May 3) 
  • Community Relations Update
    • Michelle Sayer & Melissa at Fenwick Block Club, Mar 8 
    • Refugee Response 
  I. Volunteer Update
III. Other Business
IV. Closing Items
  A. Adjourn Meeting