Final

Menlo Park Academy Governing Board

Development & Community Relations Committee Meeting

Date and Time

Monday March 13, 2017 at 6:00 PM EDT

Location

Menlo Park Academy
OUR MISSION: Menlo Park Academy is a public school that develops the potential of gifted learners through an exemplary program of rewarding experiences that nurtures the whole child.

Agenda

Section Number Topic Number Details
I. Opening Items
 
Opening Items
  A. Record Attendance and Guests
  B. Call the Meeting to Order
  C. Approve Minutes - January 5
   
  D. Approve Minutes - July 19
   
  E. Approve Minutes - Aug 22
   
  F. Approve Minutes - Feb 2
   
  G. Approve Minutes - Oct 6
   
  H. Approve Minutes - Nov 3
   
II. Development & Community Relations
 
Development & Community Relations
  A. Marketing Update
   
  • Marketing/Advertising budget update (comparison to actuals) 
  • Marketing day cares / pre-schools / early childhood education centers update 
  • Branding update 
  • Web site platform recommendation
  B. Enrollment Growth Plan
   
  • Update on Enrollment Growth, YTD
  C. Development Plan Update
   
  • Overall development/fundraising update (YTD)
    • Need update on "meter" on ParentSquare 
    • Spring fundraiser update / proposal 
    • Walk-A-Thon Update (Jen S) 
    • Next Meeting: Planning for Next Year / Infographic 
  • Update on follow-up plan for Annual Fund 
    • Through Jan - 40% had donated/pledged
    • Need list of parents who have not yet pledged 
    • Who will be helping for personal reach to parents not yet pledged? 
  • Recommendation to hire Development Consultant
  D. Capital Campaign Update
   
  • Capital Campaign continued: Feb 23 meeting (5 members)
  • Next Neighborhood Parties: 
    • Feb 22 - Hosted by Cathy Aldrich 
    • Mar 19 - To be hosted by Suzanne McFarland
  E. Communications Plan
   
Discuss an implementation plan, including the weekly newsletter: 
  • Need to remove weekly Annual Fund blurb 
    • Need personal communication to those not yet pledged 
  • Discuss who will be responsible for implementing 
  • Ensure all board committee meetings are listed 
  F. Community Development
   
  • Community meetings (every other month / quarterly) 
    • Feb 27 - Well attended 
    • Need April date 
  • Community Relations Update
    • Michelle Sayer & Melissa at Fenwick Block Club, Mar 8 
    • Refugee Response 
III. Other Business
  A. New Member Recommendation
   
  • Kelley Drumm
IV. Closing Items
  A. Adjourn Meeting