April Director’s Report

Prepared Mind Highlights

March 29th PD 

A+PEL Literacy Training

iSTEEP Literacy Assessment

LEAP 2025 Assessment

School Culture Highlights

Family & Community Engagement

• Family Literacy Night
• Kindergarten Round-Up
• Spring Extravaganza

Healthy Body Highlights

• Golf Camp
•  Soccer season 

March Scorecard Data: 

The Average Fund Balance: $2,682,885 

The average day’s cash: 65 

Substitute Use: 39 

Parent Complaints: 0 

Withdraws: 10

 New Students: 9 

Employee Departures: 2 

Employee Complaints: 6  

Current Enrollment as of 4/10/2023: 

Enrollment Trends: 1098

                                             K     1     2     3    4     5      6    7    8     Total 

 EOY Enrollment 

for 21-22 SY:                    109   111 143 137 130  133 132 128   99    1122  

Current Enrollment 

for 22-23 SY:                     90  118  128 136 130  114  131 132 119    1098

 Variance                           -19     7  -15   -1      0  -19   -1     4  20      -24 

               {YTD Persistence Rate: 91% (Goal 95%), YTD Conversion Rate: 90% (Goal 50%)} 

2023-2024 New Enrollment as of 4/10/2023: 193 

2023-2024 Re-enrollment as of 2/27/23: 916 (94%) 

2023-2024 Projected Enrollment as of 2/20/23: 1063 (# is returning students + new students with at least one piece of registration turned in)

Chris Brooks discussed the importance of the Finance Report.

March 2023 Report 

Athlos Marketing and Communications: 

• AAJP FB page: we reached 277,275 individuals in 2022 (this rivals larger school districts for reach). By maintaining our audience on FB, our ads for enrollment and parent events are more effective.
•  AAJP FB/IG reach for March 1-31,2023
• Facebook/Instagram Paid Ad Reach and Impressions
  • Reach vs. Impressions: 
  • The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts.
  •  This metric is estimated. o Impressions: The number of times your ads were on screen.
• Email Nurture Campaign to New Applicants   
  • Kindergarten Roundup Invitation 
  • 99 Recipients
  •  
• Triton News, March 2023
  • 1,321 Recipients
• Kindergarten Roundup, Enrollment Event, 34 students registered.
•  o AAJP Staff did an excellent job recruiting new kindergarten students through visits to Head
•  Start and they did a phenomenal job organizing and planning for the event. 
• Staff Spotlights on IG/FB are full of positive comments from current parents and staff members
•  Student activities and family event such as Family Literacy Night, SGA/Gifted field trips, soccer, SneakerBall, and Dr. Seuss dress up days received many positive comments on social media. 
•  Triton News February 2023, sent to 1,321 recipients, opened by 756 (links on text, email, social media)
•  Provided marketing support for Enrollment, Kindegarten Roundup, Job Fair, SneakerBall, , Dr. Seuss Week, National Bus Driver Appreciation Day, Triton Soccer, Monthly Breakfast and Lunch Menu, DEAR Time, Guest author, Kennaire Mathieu, Family Literacy Night, Black History Month, school calendar days, LEAP testing, Tiny Tritons cheer team, Driveline, Executive Director’s message, after school programs, Young Rembrandts, PBIS celebrations, Board salary increase announcement, SGA Read a Thon, PTO Chuck E Cheese fundraiser, etc
• Carrina Transportation App rollout 
  • Rollout included custom graphics 
  • Website content 
  • Social media content 
  • SwiftK12 text and email
  • Triton News announcement 
  • Assisting families with trouble-shooting
• Tharros/Athlos partnership rollout 
  • Rollout included website content 
  • Social media content 
  • Triton News announcement 
• Job Fair marketing 
  • Swag order – hand sanitizer and lip balm
  • Custom graphics for social media
  • Custom graphics for flyer
  • Website content 
  • FB/IG ad: Final results will be shared after event on April 14. So far the ad is showing 290 landing page views (careers page on website) , 59,665 impressions and cost per result of $2.38. Ad will finish on April 14.
  • Website pop-up 

The Governance Committee had their meeting on 4/5/23 and will follow-up with another meeting soon 

Discussion of student and teachers vacancies 

Scenario 1: Purchase Completed before 6/30/2023 

Assumptions: 

Purchase Price $27,500,755 

Close 06/15/2023 

Amortization Period 35 Years 

Tax-Exempt Rate 6.5% (conservative non-rated assumption) Taxable Rate 7.0% (conservative non-rated assumption)

 Cost of Issuance 3.5% of Par

Scenario 2: Purchase Completed between 6/30/2023 and 6/30/2024 

Assumptions: 

Purchase Price $28,188,274 

Close 12/15/2023 

Amortization Period 35 Years 

Tax-Exempt Rate 6.5% (conservative non-rated assumption)

Taxable Rate 7.0% (conservative non-rated assumption)

 Cost of Issuance 3.5% of Par