No public comments were made.

No announcements were made from CEO & Superintendent or Committee Members.

B.Lopez, Chief External Officer presented the marketing update that detailed the marketing strategies that are currently used and what are some areas of growth and needs based on what we are currently doing. She went on to explain that current efforts are partly focused on digital marketing with partners, Larson Communications who provide support through social media and advertisement. She walked committee members through the process of following up with leads who are interested in enrolling or learning more about our schools. U. Yapanel requested that there be data on how these digital marketing efforts are proving to show a return on investment to see what is working and what needs to be modified. 

I.Soto, Senior Director of Development and Communications, went over the overall strategy for the organization for the 2021-22 school year. An explanation of the priorities and focus areas on how that will impact schools positively was given. He also went over the current and previous campaigns at schools that helped inform the document and how we can help empower schools to run their campaigns. Committee Members expressed his excitement with the direction of development and fundraising and encouraged staff to train teachers to pursue smaller grants.