F.W. Parker Charter Essential School
Minutes
Enrollment Committee
Date and Time
Monday January 8, 2024 at 6:00 PM
Location
Microsoft Teams meeting
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Meeting ID: 271 621 816 713
Passcode: t4yafw
Committee Members Present
B. Harrigan (remote), H. Pierpont (remote), M. Beganski (remote), N. Odekirk Hatlevig (remote), P. Gordon (remote)
Committee Members Absent
J. Appleton
I. Opening Items
A.
Record Attendance
B.
Call the Meeting to Order
C.
Approve Minutes
II. Enrollment
A.
Review Current Application Numbers
B.
Update from Enrollment Liaison
Hannah sent emails to students applying for January and has not had any reach out to her from that. She interacted with two parents: one no and one yes for attending. Will move efforts from current year lottery to focus on next year lottery prospects. Bucketing prospects for efforts related to if applied, if info session, if inquiry only, etc.
Recognized need for better admissions tracking method. Have only kept basic list in past and need ability to track prospects and our efforts better. Reach out to MCPSA about admissions software options and recommendations. Strategies are good but we need to do it better.
C.
Current Marketing Efforts
Current efforts include hockey program which will reach local families attending games. Action Unlimited ads, Sentinel and Nashoba Publishing print and digital ads, Niche promotion, bus signs in Fitchburg and Leominster, tables at BGCFL, Leominster postcard.
Nicole is going to meet with local realtor.
Current parents to help with parent engagement and community building.
Reviewed current enrollment numbers. 361 students. New students starting for second semester in late January. Expect to finish the year in the high 360s which is under budget of 390.
Current application numbers (118) are lower by 16 than same time of previous year but extended deadline may be affecting timing of application completion.