Shared what we are wishing for in 2024.

• both enrollment committee and emabassadors team are in action
• mailers sent out to 10K familes
• 3000 mailer in process of being sent out to Leominster in Eng, Spanish, and Portuguese
• Boys and Girls club – basketball clinic, tabling, MART 
• have 118 applicants as of now for next years entering class;  target is 283 by 01March
• did not see uptick in application numbers with mailer that went out in December
• So doing a lot with little positive impact on application numbers; still working at it.
• Marketing has not taken off - ]google add campaign and niche marketing  are still planned
• Mario offered to finding out what software can Parker use for tracking pipeline of potential students; Link from Mario: https://www.ravennasolutions.com/
• Ruth shared an idea from faculty around welcoming immigrant children/students ; Brian will research further to see how this could work within the existing legislation
• Ruth raised the talking points that have been shared as a tool for faculty have been very helpful – Mario raised that separating marketing messaging from narrative of the student experience is a good thing and is necessary; students can provide feedback on the messaging via an ambassador type group of students.
• Jon asked about increase in visits to website after mailer – yes, uptick in website traffic.
• Consultant hired will support marketing messaging and strategy for website ; website to be redesigned to support marketing and serve as an intranet site by next September

• progress to date: identified kids that could be in the BIPOC affinity group and identified a few adults who could facilitate the affinity group engagements- Newest councilor Ginny has been identified as a potential adult facilitator.
• team discussed experience and value of having a white affinity group; perhaps something to consider after the BIPOC affinity group is launched
• Goal is to launch the BIPOC affinity group(s) in March 2024.