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CASA ACADEMY

Marketing Committee Meeting

Date and Time

Tuesday November 10, 2020 at 12:00 PM MST

Location

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Meeting ID: 875 0929 1204
Passcode: 050902
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Meeting ID: 875 0929 1204
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Due to COVID-19, all CASA Academy Board and committee meetings will take place via Zoom or conference call for the time being. Zoom/conference call information will be posted in the location section of the meeting notice/agenda. Per A.R.S. § 38-431.02, notice of meetings for CASA Academy and any of its committees will be posted on this website. Notices will also be posted in the front office of CASA Academy (8123 N 35th Ave. Suite B-2, Phoenix, AZ 85051), which is open from 8:00 am to 4:00 pm, Monday through Friday.

Agenda

     
I. Opening Items
  A. Record Attendance
  B. Call the Meeting to Order
  C. Approve Minutes
II. Fundraising/Marketing
  A. Download from Annual Strategic Meeting
   
  • KPI's, Discussion of what should be measured. (Social Media, Fundraising, Enrollment)
  • Creation of an award calendar to plan out applications. Brainstorm different categories to research.
  • Press Releases - What is the latest news?
  B. Actions to be Taken From Download
   
  • KPI's, Discussion of what should be measured. (Social Media, Fundraising, Enrollment) - Research current metrics to establish baseline.
  • Creation of an award calendar to plan out applications. Brainstorm different categories to research. - Research awards based on established categories.
  • Press Releases - What is the latest news? - Are we able to move forward with this? Press release regarding the building and expansion
III. Other Business
  A. Continue discussion regarding annual event. - Based on Strategic Meeting Feedback
   
Deep dive into most recent playground fundraiser to explore possibility of using approach again.
  • What worked?
  • What didn't?
  • Would this work in place of a hybrid event?
  B. Monthly Newsletter
   
  • Develop a plan for creation of monthly newsletter
  • Discuss content for monthly newsletter
  • General Discussion
IV. Closing Items
  A. Adjourn Meeting