WEBVTT 1 00:00:22.590 --> 00:00:22.620 Oh, 2 00:00:44.850 --> 00:00:52.290 Courtney Russell: Hey guys, we're just working Nichelle difficulties. I'm so sorry about that. I'm going to send out the link to and to make sure people have this room. 3 00:01:50.970 --> 00:01:53.790 Maria Dorsey: I just got kicked out. That's weird. 4 00:01:54.240 --> 00:02:00.600 Courtney Russell: I got the same message that some of you got with the meeting in progress. So I just stopped it and started it again. 5 00:02:00.750 --> 00:02:06.960 Maria Dorsey: Okay, so I guess you gotta let Terrance and Adrian guess well 6 00:02:06.990 --> 00:02:10.530 Courtney Russell: I guess. Yes, I sent the email out with the link 7 00:02:11.580 --> 00:02:15.300 Courtney Russell: And then I'll text it to a few folks that are on here. 8 00:02:15.660 --> 00:02:15.990 Okay. 9 00:02:21.480 --> 00:02:21.690 Courtney Russell: Thank 10 00:02:34.950 --> 00:02:35.580 Johan Reyes: Hey, Courtney. 11 00:02:44.250 --> 00:02:46.980 Courtney Russell: Hey john thanks for being with us. Yeah. 12 00:02:47.460 --> 00:02:56.310 Johan Reyes: So, just FYI. I think I got around the whole the meeting hasn't started thing by logging into zoom using my Li Chen account. 13 00:02:58.860 --> 00:03:09.120 Courtney Russell: Yeah, the settings are such that you either have to log in as a Bronx user as I'm so glad you're able to do. It's one of those. I apologize for the confusion there. I have the 14 00:03:14.220 --> 00:03:14.910 Javier Lopez-Molina: Most fun 15 00:03:23.610 --> 00:03:25.260 Javier Lopez-Molina: Like the mantra behind briars 16 00:03:40.230 --> 00:03:50.580 Courtney Russell: Okay so heavy. I think you technically have seven and and I'm going to keep on my phone and my email just to see if anybody else reaches out but you are good with quorum at this point. 17 00:03:53.820 --> 00:03:58.170 Javier Lopez-Molina: Okay, great. So we do not need to stay on too long. 18 00:03:59.580 --> 00:04:00.420 Javier Lopez-Molina: We have 19 00:04:01.800 --> 00:04:18.030 Javier Lopez-Molina: An issue, which is according to I think its New York State LA or New York law. We have to have the words charter school in our name. And last time we voted for a new name. We did not include the two words charter and school 20 00:04:19.500 --> 00:04:24.090 Javier Lopez-Molina: So we need to vote for a name that does include the words charter and school 21 00:04:27.660 --> 00:04:29.760 Javier Lopez-Molina: So that's basically where we're here. 22 00:04:35.700 --> 00:04:36.360 Javier Lopez-Molina: Any questions. 23 00:04:43.500 --> 00:04:50.160 Briar Thompson: Are you opening up options to either the name, we voted on in the board meeting with charter school added on to it or 24 00:04:50.880 --> 00:04:51.330 Yeah. 25 00:04:52.890 --> 00:04:54.810 Javier Lopez-Molina: Yeah, we're actually like to 26 00:04:58.020 --> 00:04:58.560 Javier Lopez-Molina: Give me a sec. 27 00:05:20.040 --> 00:05:21.330 Javier Lopez-Molina: Probably cuz I sent up for my 28 00:05:24.060 --> 00:05:25.710 Javier Lopez-Molina: Email address on my phone. 29 00:05:30.720 --> 00:05:32.670 Javier Lopez-Molina: Alright, so yeah, so 30 00:05:34.590 --> 00:05:49.410 Javier Lopez-Molina: Just so I'm going to go ahead and introduce a couple additional thinking points on this topic I sent an email around to everybody before and maybe we can riff on them if you want. And if we can't. No one thinks of anything else. And we're all happy with. 31 00:05:50.430 --> 00:05:54.390 Javier Lopez-Molina: Fair us. Let's consider Ferris, the default option is that ok 32 00:05:56.190 --> 00:06:00.870 Javier Lopez-Molina: OK. So as we consider these other things. It's like thinking points. 33 00:06:02.100 --> 00:06:04.170 Javier Lopez-Molina: This is the so the email that I sent around 34 00:06:05.820 --> 00:06:14.220 Javier Lopez-Molina: Before just wanted to get people's thoughts on other potential words to put in the name or other potential names. 35 00:06:15.270 --> 00:06:18.900 Javier Lopez-Molina: The first option was Pathfinder 36 00:06:20.460 --> 00:06:24.090 Javier Lopez-Molina: Thoughts yucky crappy man. 37 00:06:25.470 --> 00:06:27.000 Javier Lopez-Molina: Good. Awesome. 38 00:06:29.070 --> 00:06:31.470 Terrence Underwood: Is that Pathfinder Academy Charter Schools. 39 00:06:31.890 --> 00:06:37.230 Javier Lopez-Molina: Yeah I would be I would either be like Pathfinder charter school or Bronx Pathfinder charter school 40 00:06:39.180 --> 00:06:39.600 Alexandra Abreu: I like 41 00:06:41.610 --> 00:06:43.830 Alexandra Abreu: It doesn't. It's like a quick 42 00:06:45.360 --> 00:06:46.500 Alexandra Abreu: Easy catch 43 00:06:48.780 --> 00:06:51.330 Javier Lopez-Molina: So it's an accessible Word combination 44 00:06:52.620 --> 00:06:58.170 Javier Lopez-Molina: The whole journey theme. You could use a lighthouse with it before really want to keep the lighthouse icon. 45 00:07:00.060 --> 00:07:04.110 Javier Lopez-Molina: And it has the benefit of there being no Pathfinder charter schools in New York. 46 00:07:05.970 --> 00:07:10.590 Javier Lopez-Molina: Or no competition. We could be differentiated from other schools. Just a thought. 47 00:07:13.290 --> 00:07:15.270 Keyur Shah: I know we talked about the the 48 00:07:15.480 --> 00:07:20.490 Keyur Shah: Team on the last board meeting, and sorry I wasn't in there. But how did we come up with 49 00:07:21.240 --> 00:07:22.980 Keyur Shah: As a first for us. 50 00:07:27.000 --> 00:07:28.290 Javier Lopez-Molina: Travis. Do you want to take that one. 51 00:07:32.010 --> 00:07:45.180 Travis Brown: Sure the quick version is it pays over to our paths of being a lighthouse, but it cast a bigger, bolder future because fair OS is is the name of the 52 00:07:46.200 --> 00:08:00.840 Travis Brown: Lighthouse that was that was once Seven Wonders of the Ancient World is called fair us. So it's, we're still a lighthouse. But we're casting a bigger, bolder future thing with the biggest, brightest of them all. 53 00:08:12.690 --> 00:08:14.280 Javier Lopez-Molina: Okay, so, um, 54 00:08:15.360 --> 00:08:17.820 Javier Lopez-Molina: There's one option was the Pathfinder 55 00:08:19.800 --> 00:08:24.090 Javier Lopez-Molina: Does anyone have any questions about that one for a second. Second option. 56 00:08:31.590 --> 00:08:37.920 Javier Lopez-Molina: Now, alright. So the third option that that we circulated with somehow this concept of Voyager 57 00:08:39.060 --> 00:08:50.010 Javier Lopez-Molina: Voyager charter school or rocks for internal scroll up. Yeah, it has to be some variation of this. This is a, you know, the options at this point are going to get less good. 58 00:08:51.390 --> 00:08:54.600 Javier Lopez-Molina: It does keep with the journey theme works surgery. 59 00:08:56.070 --> 00:09:03.630 Javier Lopez-Molina: But there is a school and Brooklyn called achievement first Voyager charter school. So we would have to differentiate ourselves from them somehow. 60 00:09:05.070 --> 00:09:09.210 Javier Lopez-Molina: And there's a bunch of other for edge of charter schools and other states. So it's a pretty common. 61 00:09:10.770 --> 00:09:13.110 Javier Lopez-Molina: Common word to use in the school name so 62 00:09:16.170 --> 00:09:16.980 Javier Lopez-Molina: Thoughts 63 00:09:24.000 --> 00:09:24.960 Javier Lopez-Molina: Adrian, shaking his head. 64 00:09:27.150 --> 00:09:27.630 Javier Lopez-Molina: Shaking his head. 65 00:09:28.440 --> 00:09:28.920 Travis Brown: Yes. 66 00:09:29.400 --> 00:09:30.150 Travis Brown: Is also 67 00:09:30.450 --> 00:09:33.330 Travis Brown: A voyages puppetry Academy and do we 68 00:09:34.260 --> 00:09:38.010 Travis Brown: Okay. That's why we stayed away because voyages is really commonly used. 69 00:09:38.430 --> 00:09:39.930 Travis Brown: In yeah 70 00:09:41.850 --> 00:09:42.390 Travis Brown: Is a lot of 71 00:09:43.110 --> 00:09:48.870 Briar Thompson: It feels a little bit like you could take a voyage anywhere, whereas Pathfinder sounds a little bit more like you're going somewhere specific 72 00:09:54.900 --> 00:09:59.520 Javier Lopez-Molina: And the last idea. And this is for you guys to riff on to, but you don't have to 73 00:10:00.840 --> 00:10:09.180 Javier Lopez-Molina: You have to hate them. You can hate it. Maybe it makes you think of something that's much better. The last one is this concept of Explorer. 74 00:10:10.890 --> 00:10:19.920 Javier Lopez-Molina: And unfortunately, this is probably the worst option because it's come up a bunch seven times in New York. That's just not for a unique are differentiating so 75 00:10:23.130 --> 00:10:25.770 Travis Brown: Then explore is a big network in New York. 76 00:10:30.090 --> 00:10:33.780 Javier Lopez-Molina: Alright, so it sounds like people are mad on Voyager 77 00:10:35.250 --> 00:10:39.810 Javier Lopez-Molina: And maybe on Pathfinder. Any thoughts. I mean, addition to 78 00:10:41.250 --> 00:10:46.410 Javier Lopez-Molina: Thoughts of the preference between fair OS and Pathfinder. I guess this is where we 79 00:10:49.260 --> 00:10:53.700 Terrence Underwood: I'll both affairs. The Academy Charter School that extra 80 00:10:55.110 --> 00:10:56.430 Part to it. That's my 81 00:10:58.770 --> 00:11:14.220 Briar Thompson: I think I want to hear from Alexandra, because I think you raised a good point last time about what would resonate locally and and I guess from Travis to a few test it up names locally, but I think that's the part I really feel like I don't have information on 82 00:11:16.860 --> 00:11:23.370 Alexandra Abreu: Me. It was my choice. I will go with Pathfinder. Like I said it, it just like a quick 83 00:11:25.980 --> 00:11:35.820 Alexandra Abreu: Name, but it just like it has a powerful meaning, but at the same time. It's catchy. But, I'm, I'm not completely against powers like 84 00:11:36.780 --> 00:11:47.460 Alexandra Abreu: It just, it. I had to hear it a few times before it kind of like get into me and then after we finished the meeting. I was like, Why you know 85 00:11:47.820 --> 00:12:02.040 Alexandra Abreu: Powers powers, but it just like it takes maybe a little bit more time for me to kind of like, sick. Sick thing. But, um, I will be okay with it too, but my package will be Pathfinder 86 00:12:08.520 --> 00:12:18.750 Javier Lopez-Molina: So I can tell you I my personal opinion is, I, I like fair. Awesome. The only thing that makes me hesitant about fairness is that it's not a commonly used word or phrase and so 87 00:12:20.340 --> 00:12:27.840 Javier Lopez-Molina: It feels like a language that we have to explain to people and that's the thing that gives me hesitation and 88 00:12:29.430 --> 00:12:32.580 Javier Lopez-Molina: Of My hesitation is not wanting 89 00:12:33.060 --> 00:12:33.690 Johan Reyes: The school to 90 00:12:33.780 --> 00:12:34.590 Johan Reyes: Feel like a 91 00:12:35.970 --> 00:12:36.930 Javier Lopez-Molina: Like it needs. 92 00:12:38.100 --> 00:12:43.890 Javier Lopez-Molina: Like I would like the school to feel accessible to everybody and not to be like a language that you need to 93 00:12:44.100 --> 00:12:47.280 Javier Lopez-Molina: Know beforehand. You know, before 94 00:12:54.630 --> 00:12:54.930 Johan Reyes: Thanks. 95 00:12:55.080 --> 00:13:00.180 Johan Reyes: Sorry, and I apologize that I missed the board meeting where it sounds like there was a 96 00:13:01.740 --> 00:13:26.370 Johan Reyes: More hearty explanation about the word and its origin, but I just like listening in for the first time on the on the name I can't draw the connection of pharaohs and then lighthouse. So I guess my mind. I second. My, my, my thoughts to yours, Javier in terms of like how 97 00:13:27.390 --> 00:13:32.190 Johan Reyes: How is that perceived by by everyone and US needing to 98 00:13:33.330 --> 00:13:39.240 Johan Reyes: You know, do some messaging around how we transition from Lighthouse to kairos 99 00:13:40.770 --> 00:13:45.900 Johan Reyes: I do like Pathfinder just because it's kind of straightforward. 100 00:13:47.190 --> 00:13:48.750 Johan Reyes: Those are just my two cents on that. 101 00:13:51.540 --> 00:13:51.930 Travis Brown: And I 102 00:13:53.820 --> 00:14:04.590 Travis Brown: Think part of, I think it's new into just we don't use it. Normally, I think it positions us to stand out and for people to get educated 103 00:14:05.190 --> 00:14:14.400 Travis Brown: And I think this is similar to Nike once when that wasn't in people's lexicon at all. Also, and people had to get educated on 104 00:14:15.300 --> 00:14:24.090 Travis Brown: What Nike is I think it gives us the opportunity to position it into the market, really. And I think that's exciting around. That's it. That's a 105 00:14:24.540 --> 00:14:39.240 Travis Brown: Branding challenge, but it's it's a good one really where I guess my question is, are we going for straightforward here or is it an opportunity. I look at as an opportunity to cast a bigger, bolder future 106 00:14:40.350 --> 00:14:47.940 Travis Brown: And and move forward with that. So that would be that would be the question that I have is, is it about 107 00:14:49.380 --> 00:14:50.940 Travis Brown: Is it about accessibility. 108 00:14:53.160 --> 00:14:57.540 Travis Brown: Or is their opportunity to educate people on 109 00:14:58.800 --> 00:15:04.950 Travis Brown: something new, something bold something more of a dead has a through line to a vision. 110 00:15:09.570 --> 00:15:18.600 Javier Lopez-Molina: To me, I feel like the big issue is accessibility I'm texting with Nikki Haley, who unfortunately isn't not able to unmute her phone or her line. 111 00:15:19.650 --> 00:15:21.420 Javier Lopez-Molina: But she raised the point 112 00:15:21.570 --> 00:15:23.370 Nikali Jones: Oh, sorry. Someone just somebody that me 113 00:15:25.590 --> 00:15:32.250 Nikali Jones: Great. Sorry, I was just thinking in terms of pharaohs. The way like we're far as the way I would sell it for him. What 114 00:15:34.410 --> 00:15:39.570 Nikali Jones: Would be different by each person, you might get Pharaoh's like you said three I get arrows with an F. 115 00:15:40.170 --> 00:15:56.010 Nikali Jones: And simple wanting to be able to be searched easily because we're hoping that people want to look I thought Pathfinders easily searchable work. So just from I come of marketing and recruitment and people will be able to access it that way, via search. I think it's something to consider. 116 00:15:57.450 --> 00:16:12.210 Terrence Underwood: I got such a good point. I got a question. How was the brand recognition with the previous lighthouse. I mean, did everybody know what it was. I mean, did you need to do, do we need to do work on that branding piece. And that was a pretty you know common name. 117 00:16:15.210 --> 00:16:20.730 Terrence Underwood: So the point I'm making is two tribes point we create the brand. I mean, I think that provide 118 00:16:21.720 --> 00:16:34.980 Alexandra Abreu: Bobby forward word like it's a very simple animal maybe explainable like when you hear the word like how to think about it lighthouse. 119 00:16:35.850 --> 00:16:36.450 Terrence Underwood: Now, I mean that 120 00:16:36.690 --> 00:16:37.830 Alexandra Abreu: Way but 121 00:16:37.950 --> 00:16:51.420 Terrence Underwood: I'm saying, as far as like a branding perspective of being maybe one meeting. I don't know if it was like trying to recruit teachers a sudden it's like we don't have the same brand recognition. I'm just saying if if a simple name a lighthouse that everybody knows stilted didn't resonate. 122 00:16:52.770 --> 00:16:55.500 Terrence Underwood: So many. I don't see the branding issue. 123 00:17:00.510 --> 00:17:08.640 Keyur Shah: I mean, I think, for me at least once. I heard the background of it. I think it makes sense. I just think for someone that has no 124 00:17:09.870 --> 00:17:16.560 Keyur Shah: Background that's just searching for it or trying to, you know, find a charter school in the area that 125 00:17:17.730 --> 00:17:19.020 Keyur Shah: They want to learn more about 126 00:17:21.180 --> 00:17:32.910 Keyur Shah: I just wouldn't. Yeah, I think the word doesn't necessarily have that meaning until you you learn about it. Right. I mean, maybe, maybe more people know that that was the lighthouse and I person to them so 127 00:17:38.640 --> 00:17:53.070 Nikali Jones: I liked the story. I just think that if you have to explain it so much. It's not as straightforward versus Pathfinder is pretty clear about what it would be about. And, you know, connect to college readiness and extra letters in terms of accessibility everything that happened. 128 00:17:54.300 --> 00:17:55.680 Nikali Jones: There and I hear, I hear you. I 129 00:17:55.680 --> 00:18:01.650 Nikali Jones: Don't you know we can build a brand and stuff. But, you know, it kept it clean stuff. It's just for me. I think 130 00:18:05.970 --> 00:18:19.410 Courtney Russell: Just wanted to read a brief excerpt from the D league and when I was interacting with her on Friday and the deal you rep said unfortunately we can't approve the name as is here. The requirements for a charter school name and shut it off. 131 00:18:20.010 --> 00:18:24.480 Courtney Russell: The name of the proposed charter school which shall include the words charter school 132 00:18:24.780 --> 00:18:33.420 Courtney Russell: And which shall not include the name or identification of a for profit business or corporate so I just wanted to make sure I brought that second point forward. 133 00:18:33.810 --> 00:18:45.480 Courtney Russell: And I'll copy it and put it in the chat. Just so folks can review it. In case you know if people are leaning towards the Pathfinder. Just want to make sure that if that ends up being the choice that wouldn't violate that so I wanted to share that with you. 134 00:18:48.570 --> 00:18:49.830 Javier Lopez-Molina: Are associated with the 135 00:18:52.320 --> 00:18:52.740 Javier Lopez-Molina: Phantom 136 00:18:59.460 --> 00:19:02.940 Briar Thompson: It looks like it's a role playing game and 137 00:19:14.940 --> 00:19:16.170 Javier Lopez-Molina: Courtney I texted you. 138 00:19:20.550 --> 00:19:27.750 Javier Lopez-Molina: So I have a question for you, which is for this vote to be the majority ruling, or do we need a 139 00:19:30.450 --> 00:19:38.340 Courtney Russell: Let me pull up your was to see if there's anything special about a material amendment and let me also pull up the do E's. 140 00:19:40.320 --> 00:19:47.130 Courtney Russell: Accountability framework because it was easy. On Thursday, because we have unanimous. But let me pull that as you continue to talk. Thank you. 141 00:19:53.820 --> 00:20:04.800 Javier Lopez-Molina: I mean for me. I could go either way. I think I have a preference for Pathfinder only, as I mentioned, because it feels more accessible because you don't have to plan to someone. It doesn't have 142 00:20:05.910 --> 00:20:11.190 Javier Lopez-Molina: The significance and meaning that fellas does, which is what I like about fair OS. 143 00:20:13.620 --> 00:20:15.390 Javier Lopez-Molina: So I can go either way. 144 00:20:19.020 --> 00:20:26.580 Terrence Underwood: We'll all be the challenge. Like, I don't know, maybe, maybe it's just me, but I would want to explain it like I would want people to ask me. Okay, what does this mean 145 00:20:27.450 --> 00:20:39.570 Terrence Underwood: I mean I wouldn't want to just to be so sample that nobody cares about the name. But if somebody is asking about a name, so that, again, is drawing interests. I mean, so once you explain in people understand the concept and you know tell another person. It contains the bill. 146 00:20:41.730 --> 00:20:42.240 Javier Lopez-Molina: It's a good point. 147 00:20:43.140 --> 00:20:47.700 robb@commonbond.co: Can I ask that there's some wild out there. Hey everybody this is Rob. If is 148 00:20:48.960 --> 00:21:01.170 robb@commonbond.co: Is the is the approval process and the conversation with regions, one of those things where we could throw out like a formal name like Pharaoh's Pathfinder Academy Charter Schools. 149 00:21:02.070 --> 00:21:08.490 robb@commonbond.co: And then you know what we choose to market and quote you know do business as like BBA 150 00:21:09.330 --> 00:21:26.730 robb@commonbond.co: We get we could choose choose either, but do we gain some optionality by having like an official formal name out there that we can then work with an operationalize and either direction. I'm thinking like focus groups, you could get basically buy some time to have both options. 151 00:21:33.180 --> 00:21:35.370 Javier Lopez-Molina: I don't have an answer to your question burdens. 152 00:21:37.620 --> 00:21:54.300 Courtney Russell: Timeline with the daily and regions is they need to have the information as final as possible by tomorrow. So I also don't 100% of the answer to your question, but I'm to think that it would probably need to be quite definitive understanding that this would be 153 00:21:54.810 --> 00:21:55.380 Stacy Sutherland: A material. 154 00:21:56.040 --> 00:22:04.500 Courtney Russell: Starter approved by the city of public hearing and then going to the state. So I would lean towards this needing to be the final permanent legal name for this book. 155 00:22:05.910 --> 00:22:08.820 robb@commonbond.co: Yeah, so I guess what I'm saying is, like, to the legal name be 156 00:22:10.260 --> 00:22:15.930 robb@commonbond.co: Various Academy Charter School, a place where Pathfinders find their path. 157 00:22:19.710 --> 00:22:25.350 robb@commonbond.co: And then we just have and then when we, when we go I'm being a little bit facetious, but I'm kind of serious to like 158 00:22:26.490 --> 00:22:33.960 robb@commonbond.co: You know, where a lot of companies have long formal names and then the marketing name is actually a subset of that phone formal name. 159 00:22:34.680 --> 00:22:49.320 robb@commonbond.co: And so we wouldn't need to revise it coordinate final his name of the school and the legal documents, but what we put on the shirts. What we put on the building what we put on our letterhead. You know what we've done in the website doesn't necessarily have to be the full thing. 160 00:22:51.210 --> 00:22:54.030 Terrence Underwood: I will say, Robin. If they're confused about pharaohs. 161 00:22:54.690 --> 00:22:58.560 Terrence Underwood: Yeah Pathfinder know might be a little bit more difficult. 162 00:22:59.070 --> 00:23:02.880 robb@commonbond.co: Yeah, yeah, you're right, it sounds like they're taking a pretty narrow view this 163 00:23:12.330 --> 00:23:12.900 Javier Lopez-Molina: So, 164 00:23:14.220 --> 00:23:24.150 Javier Lopez-Molina: Are we could we easily address in some marketing material like how to pronounce end or search for this term because that's the one thing that I think 165 00:23:24.750 --> 00:23:37.620 Javier Lopez-Molina: Is not the one thing, but it is something that like I'm a little concerned about that someone hears about fair OS academies and they type something in, and don't find anything. Is there any way we can address that. 166 00:23:39.270 --> 00:23:58.530 robb@commonbond.co: I think you can bid on those search terms like if you were to like fair us arrows. Those are probably like not very highly traffic terms. And so you could do some like redirects and some some vanity URLs and maybe like push up, push that up on the search rankings. 167 00:24:01.410 --> 00:24:04.020 Adrian Adderley: FOR TOMORROW. RUN as easily done. 168 00:24:04.170 --> 00:24:04.590 robb@commonbond.co: Yeah. 169 00:24:05.130 --> 00:24:05.910 Javier Lopez-Molina: How much does that cost. 170 00:24:05.940 --> 00:24:12.360 Sara Madavo Jean-Jacques: I do have a little bit of a concern though. Like if people can't even pronounce the name, like, I don't know, I'm really bad at pronouncing words. 171 00:24:13.140 --> 00:24:26.460 Sara Madavo Jean-Jacques: I'll just put that out there. And so I feel like I would hesitate to say the name because I wouldn't know how to pronounce it each time. So I don't know, I just, I do think there is a lot to say. 172 00:24:27.480 --> 00:24:35.040 Sara Madavo Jean-Jacques: Or there is something to the idea that if people can't pronounce it. They're not going to say it or talk about it as much as they would otherwise. 173 00:24:36.300 --> 00:24:40.110 Terrence Underwood: I will push back a little bit, you know, I think. 174 00:24:41.400 --> 00:24:46.800 Terrence Underwood: It depends on it. I mean, personally, I feel like people pronounced that wrong all the time. They don't really care. I mean, it did. 175 00:24:49.350 --> 00:24:50.550 Terrence Underwood: I don't know that will be 176 00:24:53.040 --> 00:24:55.350 An obstacle for for most people. 177 00:24:56.460 --> 00:25:00.480 Adrian Adderley: I mean, I think I like pharaohs. But I think Pathfinder is a very 178 00:25:01.860 --> 00:25:10.920 Adrian Adderley: Good way to go solely because one is easy. People can associate it with the quicker they understand the message behind it automatically off the back 179 00:25:11.850 --> 00:25:23.010 Adrian Adderley: So it's, it's more is more marketable, to a certain extent as well. And it gets the point across, as to what the, what the charter school represents and we're still somewhat in line with lighthouse. 180 00:25:23.400 --> 00:25:36.180 Adrian Adderley: And we're even with arrows. We're in line with lighthouse, but it's more like we know what Pathfinder weird line will and people will say they still associated with what used to be or what used to be like 181 00:25:47.880 --> 00:26:00.120 Stacy Sutherland: I do apologize. I'm quite late to the meeting it completely slipped my mind, I'm sorry about that. Can you just informing us to to last options. What do we, what do we grappling over 182 00:26:00.990 --> 00:26:01.560 Stacy Sutherland: An option. 183 00:26:03.840 --> 00:26:04.260 Javier Lopez-Molina: We're done. 184 00:26:06.240 --> 00:26:14.940 Javier Lopez-Molina: For us Academy is it first Academy Charter School. Is that what we want to go with Ferris Academy Academy singular 185 00:26:16.620 --> 00:26:17.310 Adrian Adderley: One. 186 00:26:19.110 --> 00:26:20.640 Javier Lopez-Molina: So first thing I wanted to 187 00:26:20.850 --> 00:26:21.210 Rob 188 00:26:22.770 --> 00:26:23.550 Nikali Jones: For any reason 189 00:26:25.140 --> 00:26:26.160 Nikali Jones: We don't want to include what 190 00:26:27.390 --> 00:26:27.780 Nikali Jones: Brock 191 00:26:31.290 --> 00:26:32.640 Javier Lopez-Molina: I mean, so it was around one 192 00:26:33.870 --> 00:26:34.410 Javier Lopez-Molina: Option is 193 00:26:34.620 --> 00:26:38.220 Javier Lopez-Molina: Bronx perilous Academy Charter Schools are your 194 00:26:41.160 --> 00:26:45.720 Nikali Jones: Thoughts on the question. I don't know about it doesn't really go off the tongue, per se, but I'm just wondering if we wanted 195 00:26:45.810 --> 00:26:46.950 Nikali Jones: One location or not. 196 00:26:53.580 --> 00:26:59.610 robb@commonbond.co: Because I think you had a bullet in your presentation or tied to location. Do you have a thought on that. 197 00:27:02.100 --> 00:27:05.790 Travis Brown: That was it. I said not to part of it is 198 00:27:07.380 --> 00:27:13.290 Travis Brown: Not being tied to one location, just in terms of thinking about the future or different things we want to do. 199 00:27:14.850 --> 00:27:15.180 Yeah. 200 00:27:16.800 --> 00:27:17.100 Travis Brown: But 201 00:27:19.650 --> 00:27:29.730 Javier Lopez-Molina: For them, then we wouldn't so so then I think Travis you're recommending that we would vote that the one of the options that we would vote on would be fair us Academy Charter School 202 00:27:32.640 --> 00:27:33.990 Travis Brown: Correct. Okay. 203 00:27:35.100 --> 00:27:42.720 Javier Lopez-Molina: And then, and the reason Stacy to give you some contexts again to remind you. We're here because we voted on that on 204 00:27:43.350 --> 00:27:52.020 Javier Lopez-Molina: Thursday, but according to New York law, it needs to have the word charter and school in the name. And we didn't vote to include that in the name. 205 00:27:52.920 --> 00:28:02.610 Javier Lopez-Molina: But we thought we would take this opportunity to just have a another at other potential options for names. And so the other one that's sort of 206 00:28:05.130 --> 00:28:17.670 Javier Lopez-Molina: I think, rising to the top is a rising to sort of vote on alongside Ferris Academy is Pathfinder. And I guess that would be would think 207 00:28:18.930 --> 00:28:25.290 Javier Lopez-Molina: I don't know what the group is thinking, but would it be Bronx Pathfinder charter school or to just be Pathfinder charter school 208 00:28:28.230 --> 00:28:34.620 Javier Lopez-Molina: I think it might need to be Bronx Pathfinder charter schools. There are other Pathfinder charter schools in Arizona or something. Yeah. 209 00:28:36.150 --> 00:28:50.310 Javier Lopez-Molina: And then also, you know, the other potential negative here is Pathfinder is, you know, a product. We're not advocating a product, but it is a product name and that may be an issue with the 210 00:29:00.930 --> 00:29:06.450 robb@commonbond.co: Pathfinder gets shorten like it's abbreviated like where do you go to school. I go to path. 211 00:29:07.560 --> 00:29:11.130 robb@commonbond.co: Path Pathfinders a lot of syllables. 212 00:29:17.070 --> 00:29:18.270 robb@commonbond.co: Think you probably do this all night. 213 00:29:21.870 --> 00:29:22.410 Javier Lopez-Molina: So, 214 00:29:23.490 --> 00:29:26.970 Javier Lopez-Molina: I'm struggling a little bit and how to move this forward because I 215 00:29:28.110 --> 00:29:33.480 Javier Lopez-Molina: think maybe we just take a vote on. Who wants one name and who wants the other name and then 216 00:29:35.070 --> 00:29:35.850 Javier Lopez-Molina: We go from there. 217 00:29:38.250 --> 00:29:48.840 Briar Thompson: Toby. Before we do that, could we, I mean we've heard from Travis on why he wants arrows. Can we hear from him on his thoughts on Pathfinder because I feel that would be 218 00:29:56.700 --> 00:29:58.020 Travis Brown: My thoughts on Pathfinder 219 00:30:00.150 --> 00:30:01.800 Travis Brown: I get it, I see the connection. 220 00:30:03.840 --> 00:30:04.620 Travis Brown: I can 221 00:30:06.240 --> 00:30:08.280 Travis Brown: I think it's conservative 222 00:30:13.620 --> 00:30:19.620 Travis Brown: But like anything, it's a it's a name as well. It's what I feel like is what we do with it, really. 223 00:30:22.620 --> 00:30:24.270 Travis Brown: I was going a little bit more 224 00:30:26.040 --> 00:30:32.610 Travis Brown: Unconventional and bolder and I can see Pathfinder being a conservative option to it. 225 00:30:34.260 --> 00:30:38.280 Travis Brown: And a more accessible option understand all those points and 226 00:30:39.960 --> 00:30:41.700 Travis Brown: It's what you is what you make of it. 227 00:30:49.980 --> 00:30:53.430 Javier Lopez-Molina: Alright, so I think maybe we'll do a 228 00:30:56.940 --> 00:30:58.770 Javier Lopez-Molina: First Academy Charter School in the Bronx. 229 00:31:03.570 --> 00:31:08.010 Javier Lopez-Molina: I'm with Travis that I don't know that we should put the Bronx in the name. I don't think it needs it. 230 00:31:09.840 --> 00:31:10.920 Javier Lopez-Molina: fer fer fer us 231 00:31:12.720 --> 00:31:31.980 Javier Lopez-Molina: So here's what I think we do at this point you guys jump in if you think this is we should amend this process at all. I think we should go one by one and say which one you vote for, and then Courtney will tally the votes, and then we'll, we'll go from there. 232 00:31:33.150 --> 00:31:35.430 Javier Lopez-Molina: That sound like the voting method here. 233 00:31:37.980 --> 00:31:38.250 Yeah. 234 00:31:42.180 --> 00:31:50.040 Stacy Sutherland: Sorry, sorry about that. Can I hear both names the complete names. Now that it's complete with or without the Bronx can hear both 235 00:31:50.040 --> 00:31:51.840 Javier Lopez-Molina: Means yeah so 236 00:31:52.230 --> 00:31:58.290 Javier Lopez-Molina: Courtney keep me honest. The first one is ferus ferus Academy Charter School 237 00:32:00.000 --> 00:32:04.710 Javier Lopez-Molina: And the second one is Bronx Pathfinder charter school 238 00:32:14.670 --> 00:32:22.500 Nikali Jones: Question to Courtney's point about like, do we think there's a problem with Pathfinder regarding the theme or car. 239 00:32:23.580 --> 00:32:27.180 Nikali Jones: quite understand the if there will be an issue with that or not. 240 00:32:29.100 --> 00:32:39.270 Courtney Russell: I don't know. I know that when I spoke to the deal we on Friday. She asked me to preview and the version of the name with charter school in it. And so when they shared their 241 00:32:39.480 --> 00:32:41.010 Nikali Jones: Academy Charter School 242 00:32:41.610 --> 00:32:48.240 Courtney Russell: Asked origin of Ferris and I explained what basically Travis had explained on Thursday. And so she said that was fine. 243 00:32:48.720 --> 00:32:49.020 Courtney Russell: And 244 00:32:49.050 --> 00:32:49.740 Nikali Jones: I did not 245 00:32:50.430 --> 00:32:53.160 Courtney Russell: Know about the Pathfinder potential option. So we didn't 246 00:32:53.970 --> 00:32:54.300 Courtney Russell: Know, 247 00:32:54.600 --> 00:32:55.710 Courtney Russell: I think likely 248 00:32:56.130 --> 00:32:57.180 Courtney Russell: Went with that and 249 00:33:01.410 --> 00:33:01.800 Courtney Russell: I would be 250 00:33:06.780 --> 00:33:21.240 Javier Lopez-Molina: I just looked up, by the way, there's a 2020 Chrysler Voyager as a as a car and I know that there's a bunch of schools named Voyager XYZ. So I think we'll probably we would probably be okay with have fun during the day. 251 00:33:24.990 --> 00:33:26.160 Javier Lopez-Molina: If that's what people want. 252 00:33:28.920 --> 00:33:36.510 Javier Lopez-Molina: Okay, so I am going to cast the first vote lead by example. I actually are fair us Academy Charter School 253 00:33:39.750 --> 00:33:44.250 Javier Lopez-Molina: I'll go down the line. I'll call people's names down the line here. What's your before 254 00:33:48.120 --> 00:33:49.530 Keyur Shah: I vote for Pathfinder 255 00:33:50.640 --> 00:33:51.630 Javier Lopez-Molina: Okay, Brian. 256 00:33:54.090 --> 00:33:54.720 Briar Thompson: Harris. 257 00:33:56.370 --> 00:33:57.180 Javier Lopez-Molina: Alexandra. 258 00:33:58.020 --> 00:33:58.890 Pathfinder 259 00:34:01.140 --> 00:34:02.430 Javier Lopez-Molina: Terrence your home. 260 00:34:02.700 --> 00:34:06.630 Terrence Underwood: Yeah, I'm gonna go with the facts. So he backed out Academy Charter School 261 00:34:07.830 --> 00:34:09.060 Javier Lopez-Molina: Sarah your 262 00:34:10.590 --> 00:34:11.250 Sara Madavo Jean-Jacques: House. 263 00:34:12.600 --> 00:34:13.200 Javier Lopez-Molina: Adrian 264 00:34:17.040 --> 00:34:17.760 Javier Lopez-Molina: John sorry 265 00:34:26.490 --> 00:34:26.790 Javier Lopez-Molina: I'm you. 266 00:34:27.150 --> 00:34:28.890 Vilma Caba: Know I am I'm here now. I'm sorry. 267 00:34:29.340 --> 00:34:31.320 Vilma Caba: I'm Pathfinder 268 00:34:35.790 --> 00:34:36.570 robb@commonbond.co: terrace. 269 00:34:37.740 --> 00:34:38.400 Javier Lopez-Molina: Stacy. 270 00:34:49.980 --> 00:34:51.450 Javier Lopez-Molina: Courtney, what's the result. 271 00:34:55.710 --> 00:35:03.900 Courtney Russell: Pharaoh with dirty with 123456789 and Pathfinder coming in strong at three 272 00:35:06.750 --> 00:35:08.460 Javier Lopez-Molina: Let the record show that's 273 00:35:09.150 --> 00:35:12.210 Javier Lopez-Molina: The new school man is fair us Academy Charter School 274 00:35:13.380 --> 00:35:22.620 robb@commonbond.co: The, the two people with children in the school did vote for Pathfinder. I don't know if that's material. I want to complicate things but that that's an observation. 275 00:35:23.640 --> 00:35:32.550 Alexandra Abreu: I'm as fine. Like I said, I mean it is a preference, but I'm okay with the name. So it's, you know, it's just 276 00:35:34.290 --> 00:35:40.470 Adrian Adderley: I think will really good LinkedIn campaign. I mean like LinkedIn, Instagram campaign would be perfectly fine with the name, getting it out there. 277 00:35:46.980 --> 00:35:53.940 Stacy Sutherland: I wasn't a fan necessarily a Pharaohs before but but I'm seeing an abbreviated 278 00:35:55.350 --> 00:35:56.550 Stacy Sutherland: I can rock out with it. 279 00:36:00.870 --> 00:36:04.500 Stacy Sutherland: With every. I mean, it's really, it's really simple, but thank you for the abbreviation. 280 00:36:06.060 --> 00:36:08.490 Stacy Sutherland: But okay. Yay. 281 00:36:08.940 --> 00:36:17.250 Javier Lopez-Molina: All right, I think maybe at the next board meeting, we need to discuss how we roll it out market it and all of this stuff so 282 00:36:18.510 --> 00:36:21.870 Keyur Shah: What is the name change officially take effect like when 283 00:36:22.800 --> 00:36:26.220 Javier Lopez-Molina: I think when the Board of Regents officially approves it. 284 00:36:27.450 --> 00:36:29.280 Javier Lopez-Molina: Go when that meeting is sometime in June. 285 00:36:31.500 --> 00:36:42.510 Vilma Caba: I have a question about the live visuals for the no name I we did. We talked about that and Mr last minute. So I don't know if that happened. 286 00:36:43.560 --> 00:36:43.800 Javier Lopez-Molina: Some 287 00:36:44.370 --> 00:36:45.180 Vilma Caba: Signs 288 00:36:45.240 --> 00:36:49.200 Javier Lopez-Molina: And Stephen Thompson locked up a couple of examples. But I would say that those 289 00:36:49.260 --> 00:37:00.210 Javier Lopez-Molina: Were seminary, just to give us a sense of what it could look like I imagined that we would want to do something like a full effort. Yes, Mr. Brown. 290 00:37:00.480 --> 00:37:12.510 Travis Brown: If I can. I'll send the board around a company that I would like to work with. And I'll show you what they done for another charter school. It's a charter school that doesn't exist anymore but 291 00:37:13.230 --> 00:37:23.520 Travis Brown: Because of some funding issues, but I'm so design firm. They work with the charter school to rebrand now and I'll send that around and see which I think 292 00:37:24.210 --> 00:37:30.810 Vilma Caba: Okay. Five is ever going to get like different designs to choose from all day. I just gonna work on 293 00:37:32.010 --> 00:37:33.330 Vilma Caba: On one only 294 00:37:33.450 --> 00:37:36.510 Travis Brown: So they do it. They do a full discovery. 295 00:37:38.820 --> 00:37:41.940 Travis Brown: Process, they do a full discovery, try to figure out what 296 00:37:43.800 --> 00:37:49.290 Travis Brown: What's really core to us what our values are where we're trying to go and then you get what happens is, they'll provide you with 297 00:37:49.740 --> 00:37:56.460 Travis Brown: Pretty much like three options around where you want to go, but it's a really, really collaborative process all the way through a way speak to 298 00:37:56.880 --> 00:38:01.110 Travis Brown: All the folks try to really figure out what we want the school to say really and how we want 299 00:38:02.010 --> 00:38:14.670 Travis Brown: To school ended. I'll send that over right now so people can get a sense on. It's one of the one of the best marketing jobs. I've ever seen for school. So I'll send that over right now. So get your really excited about the possibility 300 00:38:16.110 --> 00:38:21.030 Briar Thompson: Thanks, Travis. I think it will also be helpful to have Tom involved, given the work that he did 301 00:38:21.390 --> 00:38:26.970 Briar Thompson: A while back about marketing of the school generally and like already had some of those conversations. I know they're outdated and 302 00:38:27.390 --> 00:38:35.280 Briar Thompson: It surface. Some of the areas we will maybe inconsistent in our marketing, but I think you'll be a helpful set of eyes just suggesting that since he's not here. 303 00:38:41.490 --> 00:38:42.390 Vilma Caba: I'm another question. 304 00:38:43.800 --> 00:38:46.740 Travis Brown: I just put it in the chat. Also, so you can just check it out right now. 305 00:38:50.550 --> 00:38:52.740 Vilma Caba: Did we talk about colors. Oh. 306 00:38:55.290 --> 00:38:55.800 Javier Lopez-Molina: Okay. 307 00:39:03.120 --> 00:39:03.960 Javier Lopez-Molina: Damn, I'm not ready to 308 00:39:05.580 --> 00:39:06.330 robb@commonbond.co: Fight Song. 309 00:39:06.750 --> 00:39:08.430 Keyur Shah: No permits. 310 00:39:09.450 --> 00:39:10.440 Travis Brown: Everyone get the link 311 00:39:11.010 --> 00:39:12.930 Vilma Caba: Yeah yeah yeah 312 00:39:14.070 --> 00:39:21.180 Briar Thompson: The only, the only thing that we discussed that will probably retain some of the lighthouse iconography. 313 00:39:21.270 --> 00:39:23.790 Briar Thompson: Became the name having that meeting. And because of 314 00:39:23.790 --> 00:39:42.840 Briar Thompson: All of that seeming that we have in a school that we think works well. And so we'll be looking to to keep some of that consistent and but haven't discussed anything around colors, what the impact of that is on school songs. Any other kind of branding and we did have a conversation that 315 00:39:44.100 --> 00:39:48.570 Briar Thompson: Alexandra helpfully brought up for the board around making sure that we 316 00:39:49.350 --> 00:40:00.870 Briar Thompson: Are not pushing families to have new uniforms anytime soon, just given all that's going on in the world. And so we had a brief discussion about either not requiring that in the short term or 317 00:40:01.560 --> 00:40:12.390 Briar Thompson: Finding a way to donate uniforms to students or that was kind of left open, but we did all agree that we did not expect that to show up on the first day of the next academic year, and a new uniform 318 00:40:13.200 --> 00:40:15.870 Vilma Caba: Thank you for the update. Right. That was very helpful. Thank you. 319 00:40:16.950 --> 00:40:20.340 Keyur Shah: Are there any legal issues with using the White House icon like 320 00:40:21.420 --> 00:40:22.290 Keyur Shah: The main or 321 00:40:24.930 --> 00:40:26.190 Javier Lopez-Molina: No, it's with the name 322 00:40:27.780 --> 00:40:28.200 Javier Lopez-Molina: The name. 323 00:40:29.820 --> 00:40:33.120 Javier Lopez-Molina: They don't own the White House image. 324 00:40:33.390 --> 00:40:34.140 Keyur Shah: Right, yeah. 325 00:40:35.880 --> 00:40:36.210 Keyur Shah: Okay. 326 00:40:38.250 --> 00:40:51.360 Javier Lopez-Molina: All right well i think that's that's a wrap. Yeah, I don't think there's anything else on this agenda. This was an emergency board meeting, so called ready to close at 720 I hope everyone has a good rest of your day. 327 00:40:54.390 --> 00:40:54.870 Briar Thompson: Thank you.